Guest blogging is one of the best online marketing strategies you can invest in. If you want to spread your brand’s message and win the trust of your target audience, start contributing content to other blogs related to your market or niche.
Not convinced you should work hard writing content for someone else’s site? You should know that guest blogging offers many major benefits – both for your company and you, personally.
Here are the top 11 benefits of guest blogging:
Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live.
There was a time when connecting with influencers was extremely difficult. But with guest blogging, the process is now simple.
Generating social media shares is one way to exponentially extend your online reach. The more shares your branded content gets, the more shareworthy it’ll be in the eyes of your audience.
Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts.
By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers.
Modern online marketing is all about authority. Even with the best content in the world, it’ll be difficult to convert your audience into loyal subscribers or paying customers if they don’t trust your brand.
By contributing to other authoritative blogs, you get the chance to prove your credibility as an information source.
Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts.
Links make the web what it is. You should definitely link to a relevant, useful URL from your post.
Guest blogging is a great way to establish your authority in your niche.
As much as possible, try to share practical tips that aren’t already found elsewhere.
Leverage the opportunity to let them know what your company does and how it would solve problems.
Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts.
One of the fundamental steps to a successful guest blogging strategy is picking the right websites.
In addition to niche relevancy, you also need to look for sites that already have a steady stream of traffic. This will help you connect with people who are already interested in what you offer as a business.
The sales funnel has always been a challenge for content marketers. By distributing content through popular blogs, you are immediately building your target audience’s familiarity with your brand. Thus, you are shortening the sales cycle for your products and services.
Think of it this way: rather than waiting for potential leads to come to your site, you can introduce your brand’s value propositions in your guest posts.
You just need to be smart when picking or pitching topic ideas for your guest posts.
As a guest blogger, another advantage of being active in the community is that you get to receive insightful feedback from other contributors.
Yes, I am willing to accept guest posts on PokerVideo.co, although I have very strict requirements if you write for me. And yes, I charge $10 for the trouble. However, I’m interested in publishing your content if it’s useful for my readers.
Accurate information (I won’t publish nonsense). If you obviously haven’t put much work into the article and it’s loaded with vague information that doesn’t really help the reader, I won’t accept it. Often we will make changes to your posts, and we’ll work with you to ensure the changes are acceptable. This is because a statement may be incorrect, or “spammy and promotional”. We understand you may want to promote something, but we only accept articles that are honest and accurate.
AMERICAS Cardroom for US players
100% match bonus up to $1,000
or 200% match bonus up to $1,000 with cryptocurrency
IGNITION Poker for US players
100% Welcome Bonus of up to $1,000
or 100% Welcome Bonus of up to $1,250 with cryptocurrency
BOVADA Poker for US players
100% up to $500 welcome bonus
BETSAFE Poker for EU & UK players
Make a deposit that will match 100% your first bonus, up to €2000!
888Poker for EU & UK players
$88 No Deposit Bonus
100% bonus on your first deposit up to $400, promo code: WELCOME100
UNIBET Poker for EU & UK players
Up to £500 match bonus + £20 extra